![]() ![]() The text message doesn’t get a response either? The system can send an email. ![]() Can’t reach someone via a phone call? The system can send a text message. Many ENS products are able to send messages via multiple communications paths. You can probably think of other groups that make sense in your company. Why not set up call groups for individual teams? We recommend call groups for the Initial Assessment Team, the Incident/Crisis Management Team, Executives, individual Business Units, media contacts, vendors and other key stakeholders. Most ENS software is robust enough to allow creation of sub-groups. Often we find that the people who are authorized to deploy an ENS are limited to a small number of individuals, and the ENS itself is used only for broad employee communication. Many companies only use it to reach employees, and even then, the idea of “reaching employees” can be too limited. Many of our clients have an Emergency Notification System (ENS), but in our view, the defined use during an event is too limited. Identification of key stakeholders in a communication matrix.Įffective Use of an Emergency Notifications System.Effective use of an emergency notification system (ENS).We find that there are often three things missing: Our strategy is simple and straightforward: Develop and use simple communication tools, and then exercise them.Ĭommunications teams usually have some type of “crisis communications” plan in place, but it is often limited. The goal of this white paper is to share some of the ideas that clients tell us have been the most successful. Over the years, we have developed plans and exercises specifically to help companies develop a timelier response. Is that your experience? When surveying our client population, we often find that timeliness of communications is one of their biggest issues. “Communications” is, of course, a broad topic however, there is one comment that is universal: “Communication needs to be more timely.” When asked what areas need to be improved after any crisis or emergency, respondents will inevitably list “communications” as one of the most important areas for improvement.
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